SLSF Articles

Becoming a successful web marketer requires availing yourself of the most cutting-edge technologies and techniques for getting your marketing message out and converting your audience into earnings. Today what this means is combining the awesome powers of two state-of-the-art tools of trade: web conferencing and PowerPoint presentations. The web marketers who are most successfully dominating their niches are those who employ both of these resources in conjunction with one another.

The tools web marketers used in the past–Pay-Per-Click (PPC) ad campaigns, telephone conference calling, elaborate Help Centers with FAQs, searchable Knowledge Bases, and toll-free telephone numbers–are no longer enough to provide your customers and colleagues (existing and prospective) the kind of services and savings they require in order to do business with you. Suppose the meeting or conference (as most marketing-oriented meetings and conferences do these days) merits inclusion of an audio-visual presentation. A teleconference will do no good then. But (until recently) that only left one other option–quite possibly one of the most significant expenses in any company’s budget: travel expenses. And as travel costs continue to rise astronomically in an increasingly uncertain economic climate and in-person conferences become increasingly cost-prohibitive for all parties involved, alternatives to in-person conferences are vital to a modern business’s very survival. Teleconferencing, which does at least allow for remote meeting, still is certainly no solution, and not only because of the potential costs incurred by marketer and target market alike. Where teleconferences also fail is in suffering an irreconcilable absence of any visual component.

And here is where PowerPoint presentations come in. Because when your marketing messages are packaged as PowerPoint presentations and presented live, in real-time via web conferencing, then you save money on phone bills and travel expenses (for both you and your colleagues, clients, and customers), as well the costs of all those bulky physical presentation materials (from photo-copies and transparencies to projectors and screens) while still being able to “deliver the good”–the goods being: your expertly packaged and presented marketing message.

Another cost-savings that both web conferencing and PowerPoint presentations provide is in mailing/shipping expenses. Whether you’re sending out direct mailings to masses of people or individual marketing packages to select VIP prospects , you’re wasting a lot of money unnecessarily when you can offer the same marketing presentation–only live , with you present to guide your prospects every step of the way–by delivering the presentation or pitch as a PowerPoint presentation over live web conferencing. One huge marketing hurdle this helps overcome (beyond just the costs of creating and mailing all those physical marketing materials) is the possibility that prospect won’t even read what you send them, but rather throw it in the trash (or, if they do read it, throw it out after they come across a point that needs more explaining).

Interestingly enough, while the bulk of this article so far has focused on cost-savings, these exact same arguments for the ways web conferencing and PowerPoint presentations used together save companies money also support the argument for them providing a real savings in time. It takes time to put together physical marketing materials (and to wait for them to be printed and picked up), to wait for the mail to deliver audio/visual materials and for the recipient to get around to reviewing them, to schedule follow-up calls to get particular questions answered, and to travel hither and thither in order spread your marketing message in person. Using web conferencing with PowerPoint presentations solves all of those time constraining issues, freeing you up to concentrate on other important things.

The third and final way that web conferencing and PowerPoint presentations used in conjunction with one another are fueling the success of the most successful web marketers is because of the sheer performance that the combined effect of these two amazing tools has on fulfilling your primary objective–making sales. Web conferencing with PowerPoint presentations is a high-conversion marketing strategy. And it’s not just useful for straight-forward, direct marketing (so to speak) either. Just look at some of the other ways this synergistic combination can be put to beneficial use: In customer service and support; In pre-sales conversations and preparations; In using chatrooms to network; In recruiting affiliates; In your human resources department–helping with interviewing, hiring, and training alike; In wooing investors and venture capitalist through community outreach; In building brand awareness.

And speaking of building brand awareness: at least one web conferencing company–HotConference–offers private label branding of your web conferences. You can customize what the participants in your web conference see–from your logo, company name, slogan, contact info, and color/design scheme to which elements of the web conferencing interface they can see and how much (or little) they can interact with it. This last item includes features like a Whiteboard on which you can scribble words and pictures, graphs and charts–whatever you need to convey your message. You can allow some or all participants to view it and/or to write on it themselves–or not. In the same way you can choose to let all or select participants view your computer desktop. And these are just some of the valuable features that web conferencing companies–or at least the best of them, like HotConference–provide.

HotConference not only beats the others on features, but on price as well, starting new users off with a one-month risk free trial. So while the most successful internet marketers are pummeling the competition, the most successful of them are using HotConference to do it.